Sports Management & Marketing Specialist | Event Strategist | Corporate Communications Professional
About Sajib Rashid
Sajib Rashid is a highly experienced sports and event management professional with a strong background in corporate communications, large-scale event operations, and commercial rights management in Bangladesh.
He holds a Bachelor in Business Studies with concentration in FMCG Marketing Strategies from Cardiff Business School, and a Master’s in Business Studies (First Class) specializing in Corporate Communications from University of East London. His academic training in strategic marketing and communications provides the foundation for his leadership across corporate and national platforms.
Sajib began his professional career in media at Radio Today 89.6 and later worked with Grameenphone, gaining extensive experience in brand engagement, consumer marketing, and corporate campaign execution.
He later served as CEO of Skytracker, one of Bangladesh’s leading BTL and experiential marketing agencies, where he led nationwide brand activations, government projects, telecom campaigns, and corporate events.
Sajib was the Project Lead of Bangladesh Internet Week 2015, a landmark national digital initiative that brought together policymakers, technology leaders, entrepreneurs, and global stakeholders under one platform to strengthen the country’s ICT ecosystem.
In sports, he worked as Operations Lead for five consecutive years for the Bangladesh Premier League, managing match-day Operations, broadcast coordination, venue logistics, sponsor deliverables, and high-level stakeholder management.
He is currently serving as the Marketing Rights Holder of the Bangladesh National Football Team under the Bangladesh Football Federation, leading sponsorship negotiations, commercial structuring, and brand partnership strategy at national and international levels.
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